Jobs NYC

Job Classification:
Marketing & Communications - Marketing
A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE
As the Global Asset Management business of Prudential, were always looking for ways to improve financial services. Were passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world.
We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading global asset managers!
If youre not afraid to think differently and challenge the status quo, come and be a part of a dedicated team thats investing in your future by shaping tomorrow today.
At PGIM, You Can!
What you will do
PGIM Investments seeks a highly motivated marketing leader to drive our global web site digital transformation efforts. This role entails leading a team responsible for the design, experience and user engagement provided by our web sites and other digital properties. The ideal candidate effectively balances consumer needs with achieving business outcomes. This requires leveraging business insights and relevant digital trends to create compelling user-centric experiences while promoting awareness and engagement. Collaboration with cross-functional teams on the perpetual evaluation and advancement of our marketing technology ecosystem to ensure alignment with business goals is core. The right person will be able to balance customer needs with achieving business outcomes. Reports to the Head of Digital Strategy.
Site Experience:
Manage the web ecosystem, creating visually appealing, engaging and seamless customer experiences that adhere to company guidelines and leverage UX/UI best practices.
Manage projects through the entire lifecycle (strategy, content/UX, analytics, SEO and technology) along with securing alignment and approval from primary stakeholders.
Partner with key stakeholders within PGIM Investments, across PGIM and Prudential entities to design and implement innovative online experiences that complement the sales process.
Define and track site performance metrics, user feedback, and KPIs to inform ongoing enhancements by identifying trends and opportunities to drive engagement and remove journey friction.
Leverage the corporate digital style guide to tailor personalized experiences in harmony with serving the needs of our target markets.
Platform and Systems:
Champion existing and new technologies, software and systems that support the PGIM Investments web ecosystem.
Contribute to business case development for strategic investments in digital marketing channels.
Strategic Marketing:
Stay current with competitive digital landscapes within and outside our industry.
Be forward-thinking in finding solutions to emerging digital client needs.
Partner proactively with content, marketing and channel marketing teams to execute marketing programs to attract, convert, upsell and engage audiences.
Develop strategies and manage the execution of A/B/multivariate tests (content/UX, QA and analysis) with our third-party testing platform
Leadership:
Skilled leader who manages and mentors a global team of direct and indirect reports.
Able to navigate complex and ambiguous challenges, adapt quickly, and manage risk.
Honed presentation skills with the ability to influence people at different levels of management to drive consensus.
What you can expect
10 years of professional digital marketing work experience, including digital/tech, company/agency.
Working experience with Enterprise Content Management Platforms Adobe Experience Manager is preferred.
History of leading high-performing teams.
Developed sense of UX/UI, with a record of building great products
In-depth knowledge of omnichannel marketing and underlying technologies.
Experience integrating and managing digital marketing platforms (SalesForce and Adobe experience is a plus).
Experience defining web analytics strategies to generate clear and actionable insights.
Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into actionable deliverables.
Familiar with Scrum or other Agile development practices.
Proficient in Microsoft Office products, Adobe products, and workflow solutions.
Experience with project management / workflow tools (e.g. Workfront and Jira).
Familiarity with ADA guidelines is a plus.
Experience working in highly regulated industries a plus (finance, pharma, etc.)
What you will bring
Strong written and verbal communication skills: clear, concise, persuasive, credible, proactive and professional.
Strategic thinking rationalize context, relevancy, impact and resources.
Ability to align business goals with digital best practices.
Effective business partner and collaborator.
Ability to prioritize work effectively and manage multiple projects at any given time.
Ability to effectively work both independently and collaboratively.
*PGIM welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
What we offer you
Medical, dental, vision, life insurance and PTO (Paid Time Off)
Retirement plans:
401(k) plan with generous company match (up to 4%)
Company-funded pension plan
Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education,...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities