Summary
Our Sales Force is the face of Chobani! We make sure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an unbridled appetite for making a difference! Chobani’s Senior Director of Shopper Marketing will be responsible for leading the development and execution of shopper marketing strategies that drive brand growth, enhance customer engagement, and increase sales across all retail channels. This role will involve close collaboration with cross-functional teams including Sales, Brand Marketing, Insights, Commercial Growth and Commercial Operations to create impactful shopper experiences that align with brand objectives and shopper needs.
Responsibilities
· Develop and implement a comprehensive shopper marketing strategy that aligns with overall brand and business objectives. · Analyze and identify shopper insights and trends to proactively inform marketing strategies and tactics. · Responsible for leading, motivating, and inspiring a high performing team in the development and execution of insights-based, omnichannel marketing programs by providing strategic direction and guidance to the team · Work closely with Sales and customers to develop joint business plans that drive category growth and enhance the shopper experience. · Establish metrics to measure the effectiveness of shopper marketing initiatives and optimal performance, managing the budget to ensure efficient allocation of resources and maximizing ROI · Engage innovative approaches and channels to meet the shoppers where they are on the customer journey. · Partner with internal stakeholders to ensure all shopper marketing plans are integrated with brand campaigns, product launches and sales initiative and there is consistent messaging across all shopper touchpoints. · Perform other duties as necessary
Requirements
· Bachelor’s degree required in a related field · 8+ years of CPG customer sales/marketing/agency experience required · Experience engaging/partnering directly with customers to develop and launch joint shopper solutions · Retail media and shopper marketing tactics and measurement experience with excellent analytical and data-driven problem solving abilities · Proven track record of developing and executing successful shopper marketing strategies that drive brand growth and sales · Demonstrated understanding of account management, customer operations and category management principles · Strong leadership and team management skills with the ability to inspire and motivate a diverse team across various locations · Exceptional communication and collaboration skills, with experience working with and influencing cross-functional teams and external partners · Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail. Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws. We offer a comprehensive benefits package, including medical, dental, vision coverage, 401K match, short- and long-term disability coverage, health savings accounts, flexible spending accounts, and tuition reimbursement. We are also proud to offer specialized benefits like health care navigation, mental health services, fertility assistance, and paid parental leave as well as 120 hours of PTO and 11 Holidays each year. Compensation Range: $194,000.00 - $292,000.00, plus bonus.
