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Director, Trade Marketing - Dept/Specialty

New York, NY, New York

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Permanent

New York

New York, NY

Sales

Full - Time

20-Mar-2025

Director, Trade Marketing - Dept/SpecialtyLocation: 10 Hudson Yards, New York, NYDivision: L’Oréal Luxe

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023

• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023

• Top 25 World's Best Companies - TIME, 2023

• Top Companies for Executive Women - Seamount, 2023

• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Kiehl's, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

A Day in the Life

The Trade Marketing role accelerates brand growth within assigned accounts by translating brand strategy into impactful, account-specific trade plans that drive distribution, optimize assortments, and maximize sales performance. This position combines strategic planning, performance analysis, and activation excellence to inspire consumer trial, acquisition and loyalty within O+O retail environments.

Requirements

•10+ years of related experience

•Requires a recognized discipline expert within the company

•Solves unique and complex problems that have a broad impact on the business

•Identifies applications of functional knowledge and existing methodologies to lead others to solve complex problems; provides advice on a wide range of issues within area of subject matter expertise

•Contributes to setting standards around which others will operate within area of expertise

•May lead programs/multiple projects and/or diverse functional teams

•Proven expertise in online and offline consumer journey activation, /visual merchandising, and trade activation measurement and execution

•Proven success in improving sales performance and strengthening retailer relationships

•Ability to travel occasionally for account visits, meetings, or activations. Primarily office-based role with flexibility for remote work.

•Strong past emphasis on upmarket brands in the beauty, skincare, fashion, or luxury goods industries.

•High degree of proficiency in retail performance analytics, consumer insights and shopper intelligence tools

Responsibilities

•Translate brand strategy into actionable account-specific marketing plans by leveraging market dynamics, category insights, and account-specific needs.

•Provide data-driven insights and strategic recommendations to account leads regarding distribution opportunities, product placement, pricing strategies, and promotional activities to identify growth opportunities and improve sales performance.

•Design impactful trade promotions, activations, retail events, product launch / pillar support plans tailored to the needs of each account to drive sales growth and improve retailer relationships.

•Develop merchandising guidelines to optimize product placement, visibility, and shopper engagement, enhancing the shopper experience and increasing sales conversion rates.

•Monitor and analyze performance metrics to assess the effectiveness of trade marketing activities and identify areas for improvement.

•Strategize and arbitrate trade investments based on brand priorities and ROI analysis in collaboration with account teams.

•Coordinate across cross-functional teams including sales, commercial planning, online business strategy / eCommerce, and account teams to align trade marketing activities with overall sales objectives and brand strategy

What We Offer

$138,500 to $200,800

Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Your Future Team

Sales at L’Oréal is about the driving force behind the company’s success! We create relationships with our clients, identify their needs and design products that make a difference in their lives. Every day, we make a positive impact on someone’s business or life.

We Are Committed and Engaged

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.