Jobs NYC

Description We are offering a contract to permanent employment opportunity for a Director of Marketing in the higher education industry, located in New York, New York. In this role, you will be responsible for leading the development and execution of a robust, revenue-generating marketing strategy that will extend our reach, increase our revenue, and reinforce our brand identity.

Responsibilities:

• Construct and implement a robust marketing strategy that is driven by revenue and that broadens our reach, increases our revenue, and strengthens our brand identity.

• Lead large-scale brand development and demand creation campaigns across various platforms, including but not limited to television, radio, digital media, and social media.

• Manage rebranding initiatives, partnerships with influencers, and experiential activations that position us as a leader in health and wellness education.

• Translate high-level business goals into actionable marketing plans, ensuring clear execution and measurable impact.

• Align marketing efforts with our sales, product, and operational goals, ensuring an integrated approach to growth.

• Leverage data to optimize lead generation, customer acquisition, and retention strategies.

• Drive customer acquisition and engagement through innovative multi-channel marketing strategies, ensuring maximum return on investment.

• Develop and manage a marketing budget, ensuring smart allocation of resources to high-performing channels.

• Oversee external marketing consultants and agencies, ensuring seamless execution of campaigns and partnerships.

• Lead the planning, execution, and optimization of major marketing campaigns across traditional and digital media.

• Identify emerging trends and new marketing channels that can expand our reach and revenue opportunities.

• Use various tools such as Power BI, Salesforce, HubSpot, Marketo, Social Ladder, and Klaviyo to track marketing performance and optimize campaigns.

• Monitor key performance indicators such as revenue attribution, customer acquisition costs, engagement metrics, and brand awareness.

• Leverage data insights to refine marketing strategies, ensuring scalability and profitability. Requirements • Minimum of 5 years of experience in a Marketing role, preferably in the Higher Education industry

• Demonstrated expertise in Content Management System (CMS) and CRM

• Proficiency in using Facebook Insights, Google AdWords, and Google Analytics for data-driven decision making

• Strong background in creating and managing advertisements across various platforms

• Proven track record in building and enhancing brand awareness

• Extensive experience in campaign planning and execution

• Previous experience in collateral management is a must

• Solid understanding of digital marketing strategies and trends. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .