Jobs NYC

Description

Leadership

•Takes a broad view of the business, industry, and consumer environment and translates this into a marketing vision for the brand in the region.

•Energizes and enables the team: creates a winning culture that fosters ownership and accountability, agility, and innovation

•Values and harnesses diverse backgrounds, strengths, and skill-sets within team

•Develops talent and capabilities: attracts, develops and moves talent across the organization, and - as a talent leader

Marketing Strategy

•Continuously evolve the brand strategy to make sure we stay current with macro trends, maintain relevance and drive brand desirability.

•Build strategic marketing plans that support short and long-range business objectives using quantitative and qualitative data to inform this strategic work

•Oversee social and experience strategy and partner with your direct reports to ensure that our story and messages are consistent and coherent across channels.

•Collaborate with cross functional leaders (Account Strategy, Sales, Education, Creative, Finance, Online) to deliver against the total brand experience across all consumer touchpoints and 360 offline to online integration

•Lead marketing functional experts (trade, online, digital/social) to carry out seasonal marketing execution. Ensure every aspect of execution is aligned and supports the overall marketing plan.

•Own 360-degree strategy across consumer insights, POS/visual merchandising, social, media planning and execution, influencer, CRM/Loyalty and marketing analytics.

Marketing Planning

•Builds integrated online and offline marketing calendar to capture largest commercial opportunities

•Leverages shopper data and analytics to inform category assortment choices

•Drive seasonal/monthly promotion and event planning including: promotions, events, new store and market openings

•Partner with Marketing Operations, Supply and Demand teams to manage annual/seasonal project pipeline, basic business and assortment

•Partner with external agencies to develop, execute, and measure brand marketing tests and campaigns that deliver against brand awareness and perception goals

•Manage and optimize multi-channel A&P budget

•Own ROI assessment of key campaigns, programs and activations.

•Own Pricing, Category and Advertising & Promotions

•Monitor market performance and advise on critical business actions monthly.

Creative, Media & Online

•Partners strategically with Creative team to develop an ownable platform and creative DNA for the brand, executed across all content

•Elevates importance of storytelling, in partnership with Creative: fosters and hones team’s editorial ability to craft and articulate benefit communication in profound, consumer meaningful language

•Establishes culture of integrating analytics with creative to amplify impact/ROI across all creative decision making

•Own all elements of consumer shopping experience in store and online including visual merchandising & online content

•Leads team to approach A&P decisions (e.g. media sufficiency for big bets and heroes) with data to drive ROI, informing media guidelines

•Leads collaboration with Brand Ecommerce Team to define a unified consumer engagement journey and create category specific winning strategies that drive onsite conversions for immediate and long-term strategy

•Utilizes analytics/insights to effectively derive the Influencer strategy and ROI model

Qualifications

•Strong integrated marketing expert with passion in customer experience, developing B2B and DtC markets.

•Expertise across all 360 marketing touchpoints including point of sale, eventing and pop-ups

•Deep subject matter expertise in building and evolving a consumer brand through its various growth stages – including high growth

•Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies

•7-10 years of experience

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.