Job Information
Shake Shack Culinary Insights Analyst in New York, New York
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
The Consumer & Culinary Insights team plays a critical role in understanding our guests’ evolving tastes and preferences, using data-driven insights to guide menu innovation and culinary strategy.
The Culinary Insights Analyst will support our culinary research efforts by leveraging consumer data, survey research, and market trends to inform culinary innovation. This role will support our Senior Manager, Consumer Insights and work closely with cross-functional teams including Culinary, Marketing, Finance, and Operations, to translate insights into actionable recommendations that enhance the guest experience and drive business growth. They will support various research tests, including the facilitation of concept screening, central location testing, and sensory panels, ensuring that new menu items resonate with our guests before launch. They will also play a key role in supporting the culinary research process throughout product launches, tracking performance, gathering guest feedback, and refining insights to optimize future offerings.
The ideal candidate will have a solid consumer insights or market research background, understand research best practices, and have experience partnering with cross-functional teams. The ideal candidate also has experience with Qualtrics (or similar survey & analysis tool), an ability to manage and synthesize complex research data into actionable opportunities, familiarity with market research survey concepts, and a desire to unify data across multiple sources to drive business change.
This role is a unique opportunity to join a dynamic team of analytical professionals that partner with Culinary, Marketing, Operations, and Finance teams to be the voice of the guest in all aspects of the business. This role will mix business acumen, technical capabilities, and relationship development to support key areas of Shake Shack’s growth plan.
Key Responsibilities
Execute and analyze qualitative and quantitative research studies to understand guest preferences and menu opportunities.
Leverage data from sources such as surveys, syndicated research, social listening, and sales analytics to generate insights.
Develop clear and compelling presentations to communicate findings and recommendations to stakeholders.
Track KPIs for new menu items and guest satisfaction metrics.
Stay ahead of industry and consumer trends, providing thought leadership on emerging food and beverage insights.
Collaborate with internal teams and external research vendors to ensure high-quality research execution and analysis.
Support the culinary research process pre-launch, during, and post-launch by concept screening, analyzing product performance, collecting consumer feedback, and identifying areas for improvement.
Conduct ad hoc analyses, including findings & actions, for business leaders to evaluate market and product opportunities.
Support the development and management of end-to-end processes for creating primary research questionnaires, screener questions, analysis and reporting of results.
Skills & Knowledge
Bachelor's degree in Marketing, Market Research, Business, Food Science, or a related field.
Experience with data analysis, interpretation and presentation using MS Office tools is essential
Qualtrics (or similar program) experience including survey and dashboard development
Solid understanding of market research & survey techniques
Ability or desire to work with SQL, Alteryx, or similar database tool
Comfortable working with large data sets
Strong analytical skills with the ability to translate complex data into clear, actionable insights.
Attention to detail, high emotional-IQ, and a strong ability to put yourself in the guests’ shoes.
Desire to learn, support, contribute, and grow an analytical capability centered around the needs of the customer.
Experience
A passion for food, hospitality, and understanding consumer behavior
2+ years of experience in consumer insights or market research
2+ years of Qualtrics or similar program is a plus
Experience working in dynamic environment with strong problem-solving skills
Experience working with SQL, Alteryx, Python or related tools is a plus
Benefits at Shake Shack:
A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities
*Eligibility criteria applies
Pay Range - $82,410.00 - $105,110.00
Click the "Apply" button above to apply for this opening.
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.