Jobs NYC

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

We’re searching for an Associate Director, Creative Analytics who will be a leader within the core Creative Analytics team.

The Creative Analytics team works with partners both internally and externally to activate a technology roadmap that creates relevance while driving business outcomes. Developing and translating the data story in meaningful ways and applying analytical insights to business challenges. This requires being a jack-of-all-trades when it comes to business and marketing performance analytics. The director is responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

Responsibilities

• Collaborate with internal team on client communications and deliverables, helping to define the story in a simple and concise way and communicate success of client’s marketing efforts

• Collaborate on day-to-day client data & analytics deliverables

• Collaborate on the overall measurement strategy through discovery and development of measurement plans, learning agendas, and test plans

• Support measurement frameworks and actionable insight generation

• Develop and help manage the relationship with key vendors, clients and internal stakeholders

• Lead client deliverables, help them understand the story in a simple and concise way and communicate success of client’s marketing efforts

• Provide guidance to clients on marketing performance analytics through POV’s related to improving performance on marketing activities

• Assist with guidance on Adobe Analytics

• Proactively propose performance improvements for clients’ marketing activities

• Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement

• Keep internal stakeholders informed about new opportunities, issues and performance successes.

• Collaborate with Analytics leadership to develop and document case studies with process and results

• Foster a team environment and play an active role in building teams

Qualifications

• 3+ years of work experience with analytics and optimization platforms

• 3+ years of business experience in marketing consulting, advertising or interactive

• Experience with hands-on reporting of Adobe Analytics, and other Adobe Marketing suite apps (preferred)

• Experience with Tableau and/or PowerBI

• Strong familiarity with the digital environment and ecosystem

• Expertise within the digital environment and in aligning marketing strategies with business needs

• Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)

• Master’s or advanced degree (preferred)

• Expertise within the digital environment and in aligning marketing strategies with business needs

• Knowledge of integrated marketing and related disciplines (including primary research, segmentation, targeting, direct marketing and customer care)

• Excellent written, oral communication and presentation skills

• Experience managing and coordinating multiple projects across internal teams

• Proven record with strong client relationship skills

• Strong familiarity with the digital environment

• Proficiency in Microsoft Office

• Occasional travel to PUB and client offices as needed

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $110,580 - $173,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/19/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

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