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L'Oreal USA Assistant Manager - Community Management in New York, New York
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Assistant Manager - Community Management
New York, NY, New York
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Permanent
New York
New York, NY
Digital
Full - Time
25-Feb-2025
Job Title : Assistant Manager – Community Management
Division: LUXE (Lancôme)
Location: Hudson Yards, New York City
Reports To: Assistant Vice President, Consumer Connection
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
What You Will Learn:
Community Management Strategy & Execution: Assist in the development and execution of the community management strategy for L'Oréal Luxe. Support community managers within each brand by providing guidance on best practices and tactical implementation.
Community Building & Activations: Contribute to the development of strategies and activations to foster authentic relationships within online communities. Assist in identifying opportunities for cross-promotional activities with other brands. Execute community engagement activities and monitor online conversations.
Market Share Growth Support: Support US A&I market share growth by identifying active community members and recommending potential candidates for advocacy and influencer programs. Track community engagement and sentiment to identify opportunities for growth.
Creative Direction & Content Strategy Support: Contribute to creative briefs and brainstorm new ideas for community engagement. Ensure brand community managers maintain appropriate brand voices by providing feedback and guidance on content creation.
Trend Analysis & Strategic Alignment: Stay informed about industry and cultural trends and share relevant insights with the team. Ensure social and digital strategies are aligned with broader marketing initiatives by participating in cross-functional planning meetings.
Performance Analysis & Reporting: Assist in analyzing and reporting on social channel and campaign performance. Contribute to data-driven optimizations and learnings by collecting and analyzing data. Participate in real-time optimization calls with brand community managers.
Best Practices & Toolkit Contribution: Contribute to the development of playbooks and toolkits based on best practices to enhance reach and engagement across brands' social channels. Share best practices and learnings with the team.
Cross-Functional Collaboration: Support cross-functional collaboration with Marketing, PR, CRM, E-commerce, and Customer Relations (L'Oréal Le Care) to develop and implement community growth and loyalty strategies. Participate in cross-functional meetings and contribute to project planning.
What We Are Looking For:
Required Qualifications:
Bachelor's degree in Marketing, Communications, Public Relations or related field.
2-3 years of experience in community management or social media marketing.
Experience managing online communities, developing and executing community engagement strategies, and tracking performance metrics. Familiarity with social listening tools and community management platforms.
Proficiency in Microsoft Office Suite, social media management platforms, and analytics tools.
No Physical Requirements of the Role
Preferred Qualifications:
Social Media Marketing / Community Management certifications.
Excellent communication, project management, and time management skills.
Please note: This job description is a general outline and may be subject to change.
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range [New York] : $84,500-$120,400 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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